What do people find when they google you? And how can we make sure that they find what we want them to find?
Shaping your digital presence is easier than many people think, says author and entrepreneur Dominique Leikauf, and you don’t need a social media team to do it. It’s about defining who we are and what we stand for - asking ourselves questions that will help shape our jobs, contacts and quality of life - not just online, but offline too 🌻
Start by asking yourself:
⭐︎ Who am I and what do I do? Think outside the box here: if you are a creative, a parent and someone fun, you can own all of those things 🤟🏽
⭐︎ out of all the topics that I’ve been working on or engaged with, which have been most rewarding and important to me?
⭐︎ which issues would I like to work on more?
⭐︎ which topics do other people most associate me with - correctly or incorrectly? How can I change that perception so that it better fits who I am?
⭐︎ who is your target group?
📝 make sure that your bios, descriptions and online interests match who you are, and include topics that you want to focus on;
👩👩👦👦 add the people in your target group and people whose interests match yours to your network;
💌 share, post, ❤️ the things that interest you and reflect your worldview.
The rest will happen organically! 🌳
Find our full podcast on your digital self here👇🏽
And let us know if you have any tips of your own to share ❤️
Speaker: Dominique Leikauf, Diversity & Culture lead at DKB Service / Contributing author, Zukunftsrepublik
Interviewer: Dr. Ricarda Engelmeier - Founder @MyCollective
Music: sponsored by @Michaelkadelbach
Picture: Dominique Leikauf
Graphic & Production: MyCollective